This is, so far, the best podcast interview of 2017

A lot of the podcasts I listen to regularly have produced some really great content over the past couple of weeks.

I listen to a lot of entrepreneurial shows. Those seem to be the best for when I go out for a run along the coast. When it comes to funny podcasts or sports/gaming podcasts, I usually save those for when I’m not running.

Podcasts with hipster puns and bad jokes? I’ll pass.

Anyway, over the past couple of weeks, the content has been great, and I wish there was a time machine where I could consume it all with a quarter of the time passing by.

If I had to pick one podcast episode worth checking out this year, it’s The James Altucher Show’s latest episode featuring Tucker Max.

Tucker Max had been on the show before when it was in its early stages (it says Episode 1, but I don’t think that was the first episode). That episode was not great. Tucker and James, who are both entrepreneurial, were pitching how the future was here and how people needed to make changes to keep up with the times.

You know the person who tells you that you should learn something but doesn’t actually give you the first step or gives words of encouragement and then shuts you off? That was them in their first interview years ago.

This episode was a lot different. Tucker Max is the founder and CEO of Book in a Box. Despite its early success, he eventually fired himself as CEO and went into a deep think about why he was not the right CEO for the company. He’s written about it before.

In this podcast episode, he elaborates about why he fired himself and hired the person who has now scaled the company to another level.

Listening to this interview, I think about myself and the past ventures I’ve done. Today, I can tell you every entrepreneurial mistake I made in the past and what should have been done. Name the mistake, and I probably did it.

Understanding those mistakes, all bajillion of them, helped me realize what I needed to do to become a better person and potential businessman as I try to make it in Southern California a second time.

There was one story he shared that definitely hit home. It was about a person he hired that he questioned whether it was the right decision. The first day the person started working with him, all assumptions rang true, but he couldn’t find it in himself to get rid of the person at that moment.

I’ve had a few moments when I questioned whether I was making the right decision in the moment. The hesitation led me to say no, but I went with the yes decision, and it ended up hurting me. If only I had went with my gut thought the first time.

There will be people who say Tucker Max is an asshole, self-centered, a jerk, etc. Look him up in a search, and those negative posts will come up. I definitely said that a few years ago during their first podcast a few years ago.

But who was I to say anything about this guy, then or now? He’s the only person to have THREE different books on the New York Times’ best-selling list at the same time. He’s started a company that, at least by the end of the decade, will reach $1 billion in revenue.

I’m willing to give the guy the benefit of the doubt after listening to this episode, because it sounds like he understands all of the past. Plus, very few of us — and I was one of those people — have those moments when we realize that we are the ones holding us back from a company having true success.

Even in this interview, there’s a sliver of Tucker Max sounding like he’s high and mighty, and that will turn off a lot of people. I would say to suck it up for this one episode and listen because there’s quite a lot to learn.

Here are the things I learned from the podcast:

  • Understanding the Overton Window is important.
  • You can’t just copy someone and expect the same thing. People tried to emulate Tucker Max’s style and failed.
  • Meet a customer’s need.
  • Is your business about you, or is it about making money?
  • What will customers pay for?
  • The real reason why you start a business.